e-Subscriber

• identity
• website

E-subscriber wanted to create and launch a viral marketing program targeting satellite television subscribers.

The program allows the user to share an offer with friends and family, and also to earn credits and discounts when that person becomes a subscriber.

I designed a logo which implies the buddy connection, and is informally friendly and welcoming.

Next, I designed a site which was clean, and well-branded using the multipler buddy palette -- consumer-friendly oranges and blues.